Sunday, October 19, 2008

Heavenly gems in Hatton Garden


Nestled on an inconspicuous street corner deep in the heart of London’s historic diamond trading district, Star Jewellers is a highly regarded vendor of precious gemstone jewellery with an expertise in diamonds. Established in 1997, Star Jewellers have quietly spent the last decade establishing themselves as one of the leading retailers in Hatton Garden and enjoy a hard earned reputation for quality, value and service. With over 40 years collective experience in the diamond trade, the company’s staff are well versed in advising clients on the purchase of wedding and engagement rings, in addition to the full range of special occasion gift and high end contemporary fashion pieces. Celebrity clientele include Sir Paul McCartney, John Carew, Sarah Cox, James Nesbitt and Katie Dearham. The luxury brand stocks an inspiring and delectable range of rings, earrings, necklaces, pendants, bracelets, engagement and wedding bands for men and women of discerning taste. Supplementing the classic styles is an eye-catching line of more dramatic, stylish jewellery featuring delightfully colourful precious stones such as amythest, topaz, rubies, coral, pearls, citrine and peridot. A covetable array of fancy diamonds, sapphires and tourmaline are also on the menu. “Diamonds are a girl’s best friend,” sang Marilyn Monroe back in the 1953 film Gentlemen Prefer Blondes - and how right she was! The name diamond derives from the ancient Greek ἀäÜìáò (adamas) meaning "invincible" or "untamed". The clear carbon deposits are the world’s hardest naturally occurring minerals, and have been treasured as gemstones through the ages. The earliest records of human history describe use of the gems as religious icons in ancient India and engraving tools in the western world. The mass popularity of diamonds has increased during the 19th century due to increased supply, improved production techniques and general growth in the world economy. The fiery stones have stood the test of time to prevail as the ultimate symbol of love and an iconic hallmark of timeless elegance. In the face of the credit crunch, Star Jewellers have devised a generous and practical offer to incentivise customers in the wedding jewellery market. Individuals spending over a nominated amount at the store will be rewarded with complementary items of diamond jewellery for their bridesmaids; a beautiful selection of earrings and pendants are available. For City Workers grappling with the volatile markets of late, the store is hosting Champagne events after the markets close on Friday afternoons. Traders can celebrate the start of the weekend and unwind in a relaxed atmosphere with a glass of bubbly, while perusing the brand’s key pieces of jewellery with no obligation to buy. Adrian Demondez, Head of Retail at Star Jewellers, commented: “We are very proud to trade in Hatton Garden, a historic area with a long standing tradition of excellence in jewellery production. At Star Jewellers we pride ourselves on unparalleled levels of customer service; our consultants are attentive, knowledgeable and above all, approachable. Our specialism is in diamonds and particularly rings, but we also commission bespoke items for our clients and work with a wide variety of precious gems. We hope that our current offers will appeal to the public and a warm welcome is always available in our store at 70 Hatton Garden.”

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